GOLD'S GYM SOCAL
Gold’s Gym SoCal (GGSC) had been with another marketing partner before returning to SWETI Marketing in April 2024. The goal was to improve their marketing efficiency and drive better membership engagement and acquisition.
37%
More Efficient Use of Social Ad Spend
83%
Join Online Increase
3%
Increased Abandoned Cart Conversions
Enhanced Digital Advertising:
Refined social ad targeting for lead and new member acquisition campaigns.
Focused on efficiency and goal-oriented strategies.
Optimized Online Joining Process:
Streamlined the user experience on the GGSC website.
Implemented strategies to reduce friction and increase conversion rates.
Abandon Cart Conversion Optimization:
Implemented follow-up sequences tailored to abandon cart leads.
Utilized personalized messaging to encourage completion of membership sign-ups.
Email Marketing Efficiency:
Reduced email volume by 50% while focusing on high-quality content.
Maintained and exceeded goal metrics with fewer communications.