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GOLD'S GYM DC Metro

Background: 21 gyms across Washington, D.C., Maryland, and Virginia

Gold’s Gym DC Metro had relied on the same paid social strategy for years, leading to stagnant lead growth and wasted ad spend. Campaigns were optimized for traffic instead of conversions, with no CAPI and limited pixel tracking, resulting in poor data and attribution. Creative was generic and brand-focused, lacking the engaging video and UGC needed to drive performance.

500%
Increase in online joins attributed to Meta and Google Advertising
80%
More Efficient Use of Social Ad Spend
ABC Certified Partner
HubSpot Diamond Certified Partner

Modern Tactics, Modern Results


Modernizing account structure, measurement, and creative can rapidly transform paid media results—even for established brands entrenched in legacy tactics.

Creative That Converts

Video-first and UGC creative dramatically improved lead generation, cost efficiency, and engagement.

Measure What Matters

Implementing CAPI and optimizing for conversions are essential for accurate measurement and maximizing ROI in today’s privacy-first landscape.

Ready to take your marketing to the next level and grow your business?

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