GOLD'S GYM DC Metro
Background: 21 gyms across Washington, D.C., Maryland, and Virginia
Gold’s Gym DC Metro had relied on the same paid social strategy for years, leading to stagnant lead growth and wasted ad spend. Campaigns were optimized for traffic instead of conversions, with no CAPI and limited pixel tracking, resulting in poor data and attribution. Creative was generic and brand-focused, lacking the engaging video and UGC needed to drive performance.
Modern Tactics, Modern Results
Modernizing account structure, measurement, and creative can rapidly transform paid media results—even for established brands entrenched in legacy tactics.
Creative That Converts
Video-first and UGC creative dramatically improved lead generation, cost efficiency, and engagement.
Measure What Matters
Implementing CAPI and optimizing for conversions are essential for accurate measurement and maximizing ROI in today’s privacy-first landscape.