When we begin working with fitness businesses using our “designed for fitness” marketing campaigns, we often have to fix their website first. Doing a marketing campaign that sends new leads to a poorly designed website is a waste of money. At SWETI, we did not want to sacrifice quality, but we still wanted to build a high-end website so we made an upfront investment to pull together all the industry standard components and integrations a fitness business would need. The end result is that we can deliver a high-end website for 1/5 the cost of typical design firms and we understand what converts customers in fitness. We are continuing to make additional investments so our solution will only get better over time.