Having trouble planning your social posting calendar for next month? There are quite a few trending topics in the month of August to get your creative juices flowing. If you don’t currently use content marketing to drive lead generation, then you’re missing out.

Content marketing is a marketing strategy focused on creating and promoting valuable, relevant, and consistent content to attract and retain your target audience – and, ultimately, to drive them to make a purchase. Examples of different forms of content marketing include:

  • social posting
  • blog writing
  • LinkedIn article publishing
  • ebooks
  • podcasts
  • member testimonials
  • branded post images
  • videos
  • Facebook live streaming
  • email campaigns


Topic Ideas for August’s Content


#1 – 2016 Summer Olympic Games

Kicking off in Rio De Janeiro, Brazil on August 5th, the 2016 Summer Olympic Games will be a hot topic in August and surely our news feeds will be filled with content related to the athletes and sports. Check recaps each day to see Olympic highlights you can mention in your marketing. Here’s some examples of messaging we’ve seen used successfully:

  • “You can be strong like ________ (athlete) too, kick off a new workout routine today with our ____________ class”
  • If you offer children’s programs/classes, create messaging around Olympic hopeful training.
  • If you offer boxing, martial arts or MMA classes, create messaging around training like the Olympians. Including specific athletes is ideal, but wait to see who the most popular are.

There are so many ways to leverage this media trend, so start here and do some brainstorming with your staff to come up with what works well for your brand.


#2 – National Simplify Your Life Week is the first week of August

Write up a fun list for your blog of ways your followers could simplify their life. You can relate this to fitness and health or not. Make sure to add something like “In honor of National Simplify Your Life Week…” so that prospects and customers will get the reference. Post something fun about it on social media with a link to it and add the content to your marketing campaign. You could also write an article specific to your fitness business, something like “Simplify Your Life with Xpress Fitness Studio’s jump start program. We’ve already thought through your workout program and meal plan.”


#3 – Back to School Time

Most parents will have a little extra time now that the kids are back in school. You can market a “back to school” special for parents to get back into their workout routine. Many students (18-24 years old) move away for the summer. Target the college-aged demographic and promote a new back to school special or intro offer. If you have children’s classes you can promote a new schedule that complements the school schedule. This topic can be used in many different ways as well!


#4 – Obscure Holidays

Here is a list of all the obscure holidays happening in August. Fair warning – some of these are very odd, but some of them may apply to your business or branding!

1st National Raspberry Cream Pie Day

2nd National Ice Cream Sandwich Day

3rd National Watermelon Day

4th U.S. Coast Guard Day

5th Work Like a Dog Day

6th National Mustard Day

6th Wiggle Your Toes Day

7th Friendship Day

7th International Forgiveness Day

7th National Lighthouse Day

7th Sisters Day

9th Book Lover’s Day

19th Lazy Day (You may be slow this day!)

10th National S’mores Day

11th Presidential Joke Day

11th Son and Daughter Day

12th Middle Child’s Day

13th Left Hander’s Day

14th National Creamsicle Day

15th Relaxation Day

16th National Tell a Joke Day

17th National Thriftshop Day

18th Bad Poetry Day

19th Aviation Day

20th National Radio Day

21st National Spumoni Day

21st Senior Citizen’s Day

22nd Be an Angel Day

22nd National Tooth Fairy Day

23rd Ride the Wind Day

24th Vesuvius Day

25th Kiss and Make Up Day

26th National Dog Day

26th Women’s Equality Day

27th Global Forgiveness Day

27th Just Because Day

28th Race Your Mouse Day

29th More Herbs, Less Salt Day

30th Frankenstein Day

30th Toasted Marshmallow Day

31st National Trail Mix Day


Bottom Line

Whatever content you end up creating for August, make sure it’s relevant to what people care about and what’s trending. You can see trending topics by using the “news” section of Google, reviewing the “Trending” section of Facebook (right-hand column), or using Google Trends. It’s a good best practice to check through these resources on a weekly basis to see if you can incorporate trends in your marketing efforts. Don’t forget the relevant hashtags!
Need help with your marketing? SWETI Services is a fitness marketing agency that provides a full suite of marketing services designed to help fitness businesses stand out, grow, and get more customers in the door! Want more tips to improve your marketing? Join our free weekly fitness marketing eTips.


Tia Stone, Director of Marketing