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Jan 07, 2020
Two CEOs collaborate to offer licensees a best-of-breed advertising and marketing solution for Powerhouse Gyms.
Bentonville, AR January 2020/SWETI- Henry Dabish, CEO of Powerhouse Gym has announced an important partnership that ensures all Powerhouse Gym licensees have access to a proven digital marketing solution. That solution is vendor partner SWETI Marketing, offering several digitally-focused marketing and advertising services. Powerhouse Gym is the largest health club licensing organization in the world with over 300+ licensees in 39 states across the U.S. and a presence in over 20 countries worldwide.
Powerhouse Gyms are either corporate-run or owned by an independent licensee. These owners face the daily challenge of motivating their communities to incorporate fitness into their lives by positioning their health clubs as an affordable option. In 2019, select Powerhouse Gyms began using SWETI Marketing to drive more guests and members into some Michigan clubs. This initial test run proved to generate successful results and expansion across the brand/other locations is already underway.
SWETI provides lead generation via unique, highly custom, Facebook/Instagram advertising and Google Search/Display advertising. SWETI has also been providing local SEO enhancement via Power Listings. The results from these services have been consistent delivery of motivated future members with a predictable ROI. One example of SWETI’s success is the effort to help a pre-sale (not yet open) location in Bethlehem, PA. Their campaigns resulted in over 200 leads in January with an average cost of $2.12 per lead generated.
The health club industry thrives when vendors collaborate to create a cohesive experience for members as well as club operators. SWETI also makes custom software integrations including a group fitness calendar, Sync Calendar, that pulls class info direct from ABC Financial’s DataTrak software. According to Henry,”this calendar will help many of our gym owners to showcase the exciting classes they offer, helping them get more guests in the door while also providing a great experience for current members. We really like that SWETI’s calendar has optional pictures, is mobile-friendly, and of course, saves time by integrating with ABC’s software.” SWETI is also putting the finishing touches on Sync Acquire, a website plug-in that allows members to purchase memberships online with a simplified experience that looks great and functions seamlessly on both desktop computers and mobile devices.
SWETI CEO, Dan Maxwell recalls first working with Michael Dabish, owner of multiple locations in Michigan “Oh yeah, we got really excited over here. I met with our team and described the rich history and name recognition that comes with Powerhouse Gym. Right away you could tell they loved building campaigns and designs unique to each gym’s personality.”
SWETI Marketing has been a fitness-focused marketing company since 2015. New enough to start on top of innovation, around long enough to understand the health club and fitness studio industries. Recently, SWETI moved operations to Northwest Arkansas from Austin, Texas. “The reasons for the move are simple. We need talented staff, affordable housing, and community support. Proximity to the University of Arkansas, lower cost of living in NW Arkansas area, and support from community partners like Walmart and Rev Unit Software have already paid off. All of this is part of our process to deliver top-tier marketing service at a competitive price that makes sense for the fitness industry,” says Dan.