If you are still strategizing for your November social media calendar, then you have come to the right place! These suggestions will boost attendance in class, improve your reach on Facebook, target new prospects and satisfy current customers. Your content should reflect the month’s themes of thankfulness and giving, so take a look for some inspiration!

Topic Ideas for Your November Marketing Calendar

1 – #ThankfulThursday

Highlight instructors or trainers in your blog or on social media expressing what they are thankful for related to health and fitness. Encourage comments, shares and likes by your team to help increase engagement. This a great way to showcase your employees and incorporate the holiday. It can also be a conversation starter with your followers.

2 – Holiday Pound Prevention

Create a challenge for your members to attend a certain number of classes before Turkey Day. Encourage your members to participate by coming to class and checking in on Facebook. Consider offering a prize for those who reach a certain number of check-ins! Using a Facebook check-in challenge will expose their Facebook friends to your brand and boost attendance in your classes.

 

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3 – Thanksgiving Day

Be sure to thank your followers and members for being a part of your #fitfam. Use a quote that expresses your gratitude or post something with some humor. Stick to your brand voice and create something that will resonate with your members.

 

thankful-quote-graphic-example   be-thankful-graphic-image-example   thanksgiving-work-off-the-stuffing-tomorrow-graphic-image

 

4 – Black Friday Giveaway

If you have merchandise or a class pack that you are willing to use for a giveaway, Black Friday is a great opportunity. Post a photo of the item on Facebook or Instagram, and have your followers comment by tagging a friend to enter. The winner and the friend will receive the prize! If the winner’s friend is not a member of your studio or gym, this is a great opportunity to get them in the door and wow them! This contest will also boost awareness for your Facebook page and Instagram profile since the members are tagging their friends.

5 – Friendsgiving is a holiday, too!

Friendsgiving is the perfect time to encourage members to bring friends or family into your studio or gym. Offer a bring a friend for FREE promotion as your gift for this fun holiday. Get new prospects in the door and leave them wanting more!

6 – Obscure Holidays

Here is a list of all of the obscure holidays happening during November. Use these holidays for unique social media posts or to promote a fun class!

November is World Vegan Month and Peanut Butter Lovers Month

November 1st – Extra Mile Day (go the extra mile)

November 8th – Tongue Twister Day

November 12th – Happy Hour Day

November 13th – World Kindness Day

November 17th – Take A Hike Day

November 22nd – Go For A Ride Day

November 26th – Small Business Saturday

 

Need help with your marketing? SWETI Services is a fitness marketing agency that provides a full suite of marketing services designed to help fitness businesses stand out, grow, and get more customers in the door! Contact us to learn more.

 

Paige Kroll, Social Media + Digital Marketing Coordinator

Believe it or not, it’s already time to start planning your studio’s holiday marketing strategy. We aren’t talking just about Christmas and New Year’s, but also keep in mind Black Friday, Cyber Monday, Thanksgiving, and so on. According to a recent Rubicon Project survey, Americans plan to spend an average of $1,175 this holiday season (12% more than last year). Why not build a marketing plan that captures some of that market share? Here are a few tips to help you with your fitness studio’s marketing strategy this holiday season.

Optimize Your Website

73% of respondents in the Rubicon Project survey plan to shop online, and more than 1 in 3 plan to shop on their mobile phone. Your website is likely the first impression a person has of your business, and therefore must be a good one.

#1 – Homepage Call-To-Actioncta-buttons

Start by making sure there is a clear promotion and call-to-action on your homepage. Preferably use a holiday-specific call-to-action with a sense of urgency, i.e., “Black Friday Special – Stock Up on Gift Cards for Your Friends and Family. Buy Three $50 Gift Cards and Get the Fourth Free!”

 

#2 – Mobile-Responsive

There is really no reason to put off getting a mobile-responsive site any longer. It’s become the new norm and users expect a great experience no matter what device they’re using. Contact us if you’d like help making your website mobile-responsive.

responsive-design-example

#3 – Ability to Take Payment

Now, more than ever, consumers are impatient. You will lose sales if there isn’t the ability to purchase your classes or memberships online. There are so many inexpensive options for this today including business management software like MINDBODY, Booker, Zen Planner, and more.

 

#4 – Gift Cards for Sale

Make sure it is easy for a new website visitor to find and purchase gift cards from your gym or studio. Add “Gift Cards” as a menu option on your homepage or a button at the very top of your website, so that new website visitors can quickly locate and buy them.

Engage Loyal Customers

 

You have a large group of happy members who would highly recommend your classes and appointments, so why not leverage them? Try sending out carefully timed emails and mailers prompting them to purchase memberships or gift cards for friends and family. Also, think about having instructors mention specials or deals at the end of class, displaying a poster with holiday specials information, and train your front desk to talk with members about all specials too. Consider offering a member discount, package, coupon or special to incentivize sales. There is a great opportunity to create messaging around giving the gift of health –  there really is no greater gift!

Great Content + Facebook Ad

 

We’ve seen this work time and time again. Create a holiday-related piece of content (blog, guide, ebook, etc.) and use a Facebook Ad to spread the word. Here are a couple of topic examples you can try:

 

  • “10 Christmas Gifts Under $100” (you can change the amount based on the package/service you’re promoting)
  • “30 Gift Ideas for the Men in Your Life”
  • “30 Gift Ideas for the Women in Your Life”
  • “15 Healthy Gifts Your Friends and Family Will Thank You For”
  • “10 Holiday Gifts for Fitness Fanatics in Your Life”

 

Plan on spending a couple hours creating a quality piece of content (or SWETI can do that for you!). Make sure to promote your holiday sale, package, or promotion and include a link to make a purchase immediately. Setup your Facebook Ad audience to include only the nearby zip codes. This is very important if you want the highest ROI possible. If you want extra credit you can also incentivize shares of the content by throwing in a value-add. For example, “Free body composition assessment for anyone who shares on social media.”

Cross-Promote with Like-Minded Businesses

 

We work with many businesses on forming win-win partnerships. Think about businesses that mesh well with your gym or studio. Some examples include; nearby juice bars, chiropractic offices, massage studios, cryotherapy studios, fitness retail stores, health food stores, and many more. Meet with these companies and put together a package (or multiple) to cross-promote one another’s services. Here’s an example:

 

New Year’s Health & Fitness Jump Start

Includes:

  • 30 days of group fitness classes at Elite Fitness Studio
  • 25% off supplements at Burnet Health Food
  • A one-hour massage at Vida Deep Tissue Massage Clinic
  • A weekly cryotherapy session at Refresh Cryo Health (4 total)
  • 20% off athletic apparel at Fit for Life

 

This type of joint package is great because it gets promoted to all of the like-minded businesses’ contacts, followers, and networks. This will greatly increase your brand’s reach.

 

Does this all make you feel a little overwhelmed? Start with one thing on the list and work your way down. We know you are busy teaching classes (or taking appointments), managing the studio, overseeing all the marketing, and payroll, and billing, and even more. You don’t have to do it all yourself! SWETI can help you grow your holiday season revenue and get these to-dos checked off your list. Contact us to see how we can help lighten your workload!

 

Tia Stone, Director of Marketing

Pokémon Go, an augmented reality game available on iOS and Android, has been the top mentioned topic on social media platforms and has made the news multiple times this week. If you haven’t heard of this yet, a quick Google search will make you realize what you’ve been missing out on the past week. This game has transformed local landmarks and businesses into Pokémon Gyms (where players train their Pokémon to battle other teams) and PokéStops, where players can physically visit to get free accessories.

 

How This Benefits Your Gym or Fitness Studio

Foot traffic has drastically increased at PokéStops, Pokémon Gyms, and heavy Pokémon hunting grounds. First thing, first – download the game and see if your business (or nearby) is a PokéStop or Gym. Your phone will display the locations of Gyms (towers with Pokémon on top) and PokéStops (blue boxes). If so, you may be able to use your virtual real estate to benefit you in real life!

Eric Lee displays the game Pokemon Go on his cellphone on July 13, 2016 in San Gabriel, California where he and friends were playing at the San Gabriel Mission, one of a number of landmarks across communities in southern California which can serve as gathering point for people playing the game. The location-based augmented reality mobile game was released on July 6th. / AFP / Frederic J. BROWN (Photo credit should read FREDERIC J. BROWN/AFP/Getty Images)

How to Lure Them In

If you’re near a PokéStop, you can setup a Lure. Lures can be setup to entice Pokémon Go users to descend on your location for 30 minutes at a time. A New York pizza place, L’inizio’s Pizza, saw a 75% increase in business after paying just $10 to setup a Lure connected to their restaurant.

Some ideas to leverage Pokémon Go for your business:

  • Create a special membership, package or pricing for Pokémon hunters. Honor the discount or package for customers that show you the game on their phone.
  • Find the closest PokéStop and pay for a Lure to attract people to the immediate area.
  • Plan an event, open house, or community class and advertise on social media that there will be a Lure before, after or during the event. Knowing where they can catch a lot of Pokémon ahead of time is very intriguing for players!
  • Post on social media which Pokémon are nearby your business.
  • Share any rare Pokémon nearby your location on social media (screen shots are best). A Reddit user created this rarity chart to help you out. If you lay down Incense (a feature similar to a Lure, but only effective for the person who purchased it) you can then screen shot many Pokémon that come to the area.Pokemon Go Screenshot at Gym
  • Offer customers a discount or enticing giveaway for posting screenshots of a Pokémon in your studio and then posting it on social media and tagging your business. You can even pay for their Incense as an incentive. This can spread your brand, while only costing a couple of dollars!
  • If you’re near a Pokémon Gym (the irony!): Order custom Pokémon Gym badges from a supplier that can brand them for your business. Google “Pokémon Gym badges custom” to get started.
  • Make sure to use the hashtags #pokemongo and #pokemon on any social posts related to the game.

Pokémon Go’s Future Implications on Your Business

CEO John Hanke of Niantic (the game developer) has recently confirmed sponsored locations are coming to Pokémon Go in the future. There are obvious marketing opportunities here, and as time goes on they will likely become more costly. If more augmented reality games prove as popular as Pokémon Go, brick and mortar businesses may have a whole new marketing medium at their disposal.

Bottom Line

This booming trend is one that fitness studios and gyms shouldn’t ignore. At the moment, it’s unclear whether this frenzy of interest is just a fad, so take advantage of it while you can!

Had success marketing via Pokémon Go? We’d love to hear your story and feedback! Email us at tia@swetiservices.com to share.

 

Tia Stone, Director of Marketing