If you are still strategizing for your November social media calendar, then you have come to the right place! These suggestions will boost attendance in class, improve your reach on Facebook, target new prospects and satisfy current customers. Your content should reflect the month’s themes of thankfulness and giving, so take a look for some inspiration!

Topic Ideas for Your November Marketing Calendar

1 – #ThankfulThursday

Highlight instructors or trainers in your blog or on social media expressing what they are thankful for related to health and fitness. Encourage comments, shares and likes by your team to help increase engagement. This a great way to showcase your employees and incorporate the holiday. It can also be a conversation starter with your followers.

2 – Holiday Pound Prevention

Create a challenge for your members to attend a certain number of classes before Turkey Day. Encourage your members to participate by coming to class and checking in on Facebook. Consider offering a prize for those who reach a certain number of check-ins! Using a Facebook check-in challenge will expose their Facebook friends to your brand and boost attendance in your classes.

 

earn-your-bird-social-media-graphic-example

 

3 – Thanksgiving Day

Be sure to thank your followers and members for being a part of your #fitfam. Use a quote that expresses your gratitude or post something with some humor. Stick to your brand voice and create something that will resonate with your members.

 

thankful-quote-graphic-example   be-thankful-graphic-image-example   thanksgiving-work-off-the-stuffing-tomorrow-graphic-image

 

4 – Black Friday Giveaway

If you have merchandise or a class pack that you are willing to use for a giveaway, Black Friday is a great opportunity. Post a photo of the item on Facebook or Instagram, and have your followers comment by tagging a friend to enter. The winner and the friend will receive the prize! If the winner’s friend is not a member of your studio or gym, this is a great opportunity to get them in the door and wow them! This contest will also boost awareness for your Facebook page and Instagram profile since the members are tagging their friends.

5 – Friendsgiving is a holiday, too!

Friendsgiving is the perfect time to encourage members to bring friends or family into your studio or gym. Offer a bring a friend for FREE promotion as your gift for this fun holiday. Get new prospects in the door and leave them wanting more!

6 – Obscure Holidays

Here is a list of all of the obscure holidays happening during November. Use these holidays for unique social media posts or to promote a fun class!

November is World Vegan Month and Peanut Butter Lovers Month

November 1st – Extra Mile Day (go the extra mile)

November 8th – Tongue Twister Day

November 12th – Happy Hour Day

November 13th – World Kindness Day

November 17th – Take A Hike Day

November 22nd – Go For A Ride Day

November 26th – Small Business Saturday

 

Need help with your marketing? SWETI Services is a fitness marketing agency that provides a full suite of marketing services designed to help fitness businesses stand out, grow, and get more customers in the door! Contact us to learn more.

 

Paige Kroll, Social Media + Digital Marketing Coordinator

It’s okay to admit if you aren’t sure what digital advertising consists of. It has become quite the buzzword in the past few years and now encompasses more than just Google AdWords and Facebook Ads. In this week’s blog post we’ll review the different types of digital advertising and what each is best used for. Of course, we will also give you useful examples you can use at your fitness studio or gym.

 

What’s Digital Advertising Anyways?

First, be aware that you may hear the term “Digital Advertising” interchanged with “Online Marketing” or “Online Advertising”. It’s essentially the same thing. Basically, if you see an advertisement while online, then it is classified as digital advertising. This includes everything from designed banner ads to social media marketing to SEO efforts.

How much should I budget for it?

Based on a recent survey done by Thrive Analytics, small to medium sized businesses’ marketing budgets are on average 14-15% of gross revenue. Meanwhile, a study done by Gartner revealed that 25% of that marketing budget is spent on online advertising. So, based on these figures, if your studio grosses $250,000 per year in revenue your monthly spend for digital advertising would be right around $730 per month.

Our Top 6 Types of Digital Advertising for Fitness Studios:

Google AdWords

Google AdWords are text ads that appear when someone does a Google search. These are PPC (pay-per-click) ads, where you would not pay for your ad to be displayed, but just for each time someone clicks on that ad.

Our advice for fitness businesses: You’ll reach leads that are already warm, as they are actively searching for your services. Be careful to target specific zip codes around you, or your ad spend may end up through the roof. Always use long-tail keywords (very specific search terms like “personal training in Austin, TX”) and avoid broad match (single keywords such as “gym”).

 

google-adword-example

 

Google Display Network Ads

These are image ads that display on Google’s large network of websites. Go to websites like www.weather.com and take a look at the banner ad at the very top of the page. If you scroll down the page you’ll see square ads on the right-hand side of the screen as well. Display Ads are also PPC and can be set up to only appear for prospects who have visited your website as a form of remarketing to them once they’ve left your site.

Our advice for fitness businesses: Remarketing is used for lead nurturing, not lead generation. Don’t confuse these two. You’ll still need a method of sending leads over to your website. Don’t stalk your prospects too much to the point of annoying them. Keeping your remarketing duration to about 30 days is sufficient. To optimize your reach, take advantage of all Google’s standard ad sizes when creating your ads.

 

banner-display-ad-example     display-ad

Facebook Ads

I’m sure at this point you’ve seen some Facebook Ads come through your newsfeed. These are PPC ads and have proven highly effective if you have a strategy behind them. They can be relatively cheap from a cost-per-click standpoint. Make sure to setup a very targeted audience to ensure the highest possible return on investment (ROI).

Our advice for fitness businesses: Make sure to have a clear call-to-action in each ad. Do not just announce your new intro offer, ask the audience to buy now. For the best possible conversion rate, create a dedicated landing page for that particular call-to-action. Be thoughtful when building out your audience to avoid paying for clicks that are unqualified (live out of town, can’t afford your services, etc.)

 

facebook-ad-example-orange-theory  facebook-ad-example-soulcycle

 

Instagram Ads

If you’re on Instagram, then you’ve likely seen these ads come across your feed as well. You purchase and set up these ads through Facebook’s Ad Manager interface. You can create video ads, photo ads, or carousel ads (just like on Facebook).

Our advice for fitness businesses: Our experience with Instagram Ads has been that it’s great for branding and spreading the word about your business, but has not been a high lead generator. Keep your ads simple and avoid wordy text overlays on your image if possible.

 

instagram-ad-example

 

Bing Ads

Bing Ads work similarly to Google AdWords. These ads just display on the Bing search engine instead of Google. You pay per click only and they are text ads that appear in the right-hand sidebar.

Our advice for fitness businesses: Some of the fitness studios and gyms we’ve worked with have had great success, but they typically have large marketing budgets for ad spend. You’ll get more bang for your buck on Google AdWords if you’re choosing between the two.

 

bing-ad-example

 

YouTube Ads

These ads can be displayed in numerous different ways, from banner ads to in-video overlays to in-stream video ads to many others. YouTube gets over 1 billion views a day and has resulted in many videos going viral.

Our advice for fitness businesses: This platform for advertising is largely untapped, so it offers the ability to stand out as a fitness business. If creating a video ad, use a professional. Avoid a video ad that is a “sales pitch” and stick with something simple, personal and focused on your brand. These are best for brand awareness, a new opening studio, or some other new program launch.

 

youtube-ads-example

 

While there are many other types of digital advertising, these are SWETI’s favorites. We’ve seen a lot of success with different types all depending on your demographic, programs, and local market. Contact us for specific recommendations for your business!

Tia Stone, Director of Marketing

,Struggling to gain new followers on Instagram? Followers that aren’t your current members, staff or family and friends? Below we’ve summarized 7 incredibly useful tips for your fitness business’ Instagram account.

 

  1. Body Renew Alaska Instagram ProfileMake sure your profile is complete. For the profile picture use the logo of your business (make sure its legible) and add a description with your website URL. If you are creating a brand new Instagram account, make sure that you have at least 7 photos posted before you start promoting it. Lifestyle and personal images tend to perform best, so start with those instead of something sales-y. Make sure to link your Instagram and Facebook accounts so that your Facebook friends can find you on Instagram.
  1. Interact with other people’s posts. On average there are 575 likes and 81 comments on a picture per second, so if you comment, people are 401% more likely to follow you. You will need to consistently comment on other people’s images. You can do this by searching for certain hashtags (see hashtag examples below). It’s also important to comment within a couple days of the image being posted. Additionally, if you comment on photos with less than five existing comments there is a higher ROI.

 

  1. Searching for places in Instagram“Like” LOTS of images. You can increase your followers by a couple hundred per day by randomly liking thousands of images a day. They will obviously not be your target market 100%, so we recommend searching places nearby your gym’s location and liking those posts instead. Try searching for large tech companies nearby, parks, movie theaters, restaurants, etc. This will get your brand out to people who live and/or work nearby, which will be much warmer leads.

 

  1. Step up your hashtag game. A quick Google search will get you the most popular hashtags currently, i.e., #fitness, #transformationtuesday, #mcm, #wcw, #fitfam, #fitspo, #gymtime, #gainz, #workout, and so on. Take it a step further and embed a hashtagged feed of Instagram posts on your website. That way website visitors can easily follow you. WordPress has plug-ins that do this!

 

  1. Geolocation tagging InstagramGeo-tag all your posts. Geo-tagging a post is when you choose your location. Based on Instagram’s data, adding a location increases engagement by 79%! Instagram recently released a photo maps feature that lets users see pictures that were taken in a particular location. To enable this feature you’ll need to connect your Foursquare account to your Instagram account.

 

  1. Add your Instagram account link to your email signature. At the end of your email signature, a quick “Follow us on Instagram” hyperlink would work.

 

  1. Content is always king. Based on a recent study…
    • Posting photos is more successful than videos.
    • When the Mayfair filter is used, posts receive the most interaction compared to other filters (weird!).
    • Aim to include at least 11 hashtags on your posts for higher interaction.

Need help managing your online reputation? SWETI Services is a fitness marketing agency that provides a full suite of marketing services designed to help fitness businesses stand out, grow, and get more customers in the door! Want more tips to improve your marketing? Join our free weekly fitness marketing eTips.

 

Tia Stone, Director of Marketing