Next week starts the busiest shopping season of the year. Surveys estimate 74.2 million people shopped on Black Friday last year, and a whopping 95 million came out for Small Business Saturday. Now don’t you want a piece of that pie?

Here are some ideas we’ve seen work well:


Market While You’re Closed

Put a sign or flyer in the door or window of your business stating your holiday hours AND promote a package. Use something like:

“Thanks for visiting! We are closed for Thanksgiving on Thursday, November 24th, but our online store is open. Visit the website below to purchase our intro offer – 30 days for $69!”

You can substitute the promotion to be for gift cards, a different special package, or a promotion you’ll be running for Black Friday and/or the other sales days. Step it up a notch and leave offer cards or postcards for visitors to take with them.


Run a Few Pay-Per-Click (PPC) Ads

Run three separate Facebook Ads on each of the corresponding days. Schedule them to start and end, lasting for just that one day. We’d suggest spending the maximum $20/day on each of these, as your reach will be thousands up to tens of thousands (depending on your market and location). Make sure each promotion is for a different package or service and the marketing message is tailored to the specific sales day, i.e., “Cyber Monday Special…”


Network for Free Advertising

Cross-promote your deals and promotions with nearby businesses. If you are in a high-traffic area, you can leverage that proximity on both Black Friday and Small Business Saturday. Walk over and talk to those neighbors about what promotions they’ll be running. Ask them if they have any sales sheets, coupons or flyers you can post at your business. Make sure to take postcards or offer cards with you that detail your specials and ask them to keep them at their front desk or post in their window.


Leverage Partnerships

Create a bundle package with your local partners. Brainstorm businesses that complement your services or class offerings. Some examples include; nearby juice bars, chiropractic offices, massage studios, cryotherapy studios, fitness retail stores, health food stores, and many more. Meet with these companies and put together a package (or multiple) to cross-promote one another’s services. Here’s an example:

Holiday Pound Prevention Plan $239 (normally $425)


  • 30 days of group fitness classes at Honest Pilates Studio
  • 25% off supplements at Benefits Health Food
  • A one-hour massage at Harmony Massage Clinic
  • A weekly cryotherapy session at Cryo Health Center (4 total)
  • 20% off athletic apparel at Athletic Wear


Promote Within Your Network

Promote the specials you’ll be offering ahead of time. It’s not too late to start now! Send an email out to your contacts and members with the special promotions you’ll be running. Make sure to explain that promotional pricing is only valid on said holiday (even if you’ll allow flexibility). This causes a sense of urgency for customers – a marketing tactic that works well. Make sure to do multiple social posts to promote these offers, but don’t overdo it. We suggest about 2-3 posts per week to promote this holiday sale weekend. Don’t forget to use the proper hashtags which include:

  • For Black Friday: #BlackFriday, #BlackFri
  • For Small Business Saturday: #ShopSmall, #SmallBiz, #BuyLocal, #SmallBizSat, #SmallBusinessSaturday
  • For Cyber Monday: #CyberMonday, #CyberMon
  • For all holiday shopping: #HolidaySavings, #Presents, #StockingStuffers, #deals


Spread the Word

Have your instructors and front desk staff start talking about the big sales days now. It doesn’t have to be super sales-y. It can simply be that the front desk staff mentions the upcoming sales to customers as they check out or sign into class. It helps to have a business card sized promotional piece to hand out.

Whatever your plans, just make sure to do something for your business on the biggest shopping weekend of the year!

Need help with your marketing? SWETI Services is a fitness marketing agency that provides a full suite of marketing services designed to help fitness businesses stand out, grow, and get more customers in the door! Contact us to learn more.


Tia Stone, Director of Marketing

If you are still strategizing for your November social media calendar, then you have come to the right place! These suggestions will boost attendance in class, improve your reach on Facebook, target new prospects and satisfy current customers. Your content should reflect the month’s themes of thankfulness and giving, so take a look for some inspiration!

Topic Ideas for Your November Marketing Calendar

1 – #ThankfulThursday

Highlight instructors or trainers in your blog or on social media expressing what they are thankful for related to health and fitness. Encourage comments, shares and likes by your team to help increase engagement. This a great way to showcase your employees and incorporate the holiday. It can also be a conversation starter with your followers.

2 – Holiday Pound Prevention

Create a challenge for your members to attend a certain number of classes before Turkey Day. Encourage your members to participate by coming to class and checking in on Facebook. Consider offering a prize for those who reach a certain number of check-ins! Using a Facebook check-in challenge will expose their Facebook friends to your brand and boost attendance in your classes.




3 – Thanksgiving Day

Be sure to thank your followers and members for being a part of your #fitfam. Use a quote that expresses your gratitude or post something with some humor. Stick to your brand voice and create something that will resonate with your members.


thankful-quote-graphic-example   be-thankful-graphic-image-example   thanksgiving-work-off-the-stuffing-tomorrow-graphic-image


4 – Black Friday Giveaway

If you have merchandise or a class pack that you are willing to use for a giveaway, Black Friday is a great opportunity. Post a photo of the item on Facebook or Instagram, and have your followers comment by tagging a friend to enter. The winner and the friend will receive the prize! If the winner’s friend is not a member of your studio or gym, this is a great opportunity to get them in the door and wow them! This contest will also boost awareness for your Facebook page and Instagram profile since the members are tagging their friends.

5 – Friendsgiving is a holiday, too!

Friendsgiving is the perfect time to encourage members to bring friends or family into your studio or gym. Offer a bring a friend for FREE promotion as your gift for this fun holiday. Get new prospects in the door and leave them wanting more!

6 – Obscure Holidays

Here is a list of all of the obscure holidays happening during November. Use these holidays for unique social media posts or to promote a fun class!

November is World Vegan Month and Peanut Butter Lovers Month

November 1st – Extra Mile Day (go the extra mile)

November 8th – Tongue Twister Day

November 12th – Happy Hour Day

November 13th – World Kindness Day

November 17th – Take A Hike Day

November 22nd – Go For A Ride Day

November 26th – Small Business Saturday


Need help with your marketing? SWETI Services is a fitness marketing agency that provides a full suite of marketing services designed to help fitness businesses stand out, grow, and get more customers in the door! Contact us to learn more.


Paige Kroll, Social Media + Digital Marketing Coordinator

It’s okay to admit if you aren’t sure what digital advertising consists of. It has become quite the buzzword in the past few years and now encompasses more than just Google AdWords and Facebook Ads. In this week’s blog post we’ll review the different types of digital advertising and what each is best used for. Of course, we will also give you useful examples you can use at your fitness studio or gym.


What’s Digital Advertising Anyways?

First, be aware that you may hear the term “Digital Advertising” interchanged with “Online Marketing” or “Online Advertising”. It’s essentially the same thing. Basically, if you see an advertisement while online, then it is classified as digital advertising. This includes everything from designed banner ads to social media marketing to SEO efforts.

How much should I budget for it?

Based on a recent survey done by Thrive Analytics, small to medium sized businesses’ marketing budgets are on average 14-15% of gross revenue. Meanwhile, a study done by Gartner revealed that 25% of that marketing budget is spent on online advertising. So, based on these figures, if your studio grosses $250,000 per year in revenue your monthly spend for digital advertising would be right around $730 per month.

Our Top 6 Types of Digital Advertising for Fitness Studios:

Google AdWords

Google AdWords are text ads that appear when someone does a Google search. These are PPC (pay-per-click) ads, where you would not pay for your ad to be displayed, but just for each time someone clicks on that ad.

Our advice for fitness businesses: You’ll reach leads that are already warm, as they are actively searching for your services. Be careful to target specific zip codes around you, or your ad spend may end up through the roof. Always use long-tail keywords (very specific search terms like “personal training in Austin, TX”) and avoid broad match (single keywords such as “gym”).




Google Display Network Ads

These are image ads that display on Google’s large network of websites. Go to websites like and take a look at the banner ad at the very top of the page. If you scroll down the page you’ll see square ads on the right-hand side of the screen as well. Display Ads are also PPC and can be set up to only appear for prospects who have visited your website as a form of remarketing to them once they’ve left your site.

Our advice for fitness businesses: Remarketing is used for lead nurturing, not lead generation. Don’t confuse these two. You’ll still need a method of sending leads over to your website. Don’t stalk your prospects too much to the point of annoying them. Keeping your remarketing duration to about 30 days is sufficient. To optimize your reach, take advantage of all Google’s standard ad sizes when creating your ads.


banner-display-ad-example     display-ad

Facebook Ads

I’m sure at this point you’ve seen some Facebook Ads come through your newsfeed. These are PPC ads and have proven highly effective if you have a strategy behind them. They can be relatively cheap from a cost-per-click standpoint. Make sure to setup a very targeted audience to ensure the highest possible return on investment (ROI).

Our advice for fitness businesses: Make sure to have a clear call-to-action in each ad. Do not just announce your new intro offer, ask the audience to buy now. For the best possible conversion rate, create a dedicated landing page for that particular call-to-action. Be thoughtful when building out your audience to avoid paying for clicks that are unqualified (live out of town, can’t afford your services, etc.)


facebook-ad-example-orange-theory  facebook-ad-example-soulcycle


Instagram Ads

If you’re on Instagram, then you’ve likely seen these ads come across your feed as well. You purchase and set up these ads through Facebook’s Ad Manager interface. You can create video ads, photo ads, or carousel ads (just like on Facebook).

Our advice for fitness businesses: Our experience with Instagram Ads has been that it’s great for branding and spreading the word about your business, but has not been a high lead generator. Keep your ads simple and avoid wordy text overlays on your image if possible.




Bing Ads

Bing Ads work similarly to Google AdWords. These ads just display on the Bing search engine instead of Google. You pay per click only and they are text ads that appear in the right-hand sidebar.

Our advice for fitness businesses: Some of the fitness studios and gyms we’ve worked with have had great success, but they typically have large marketing budgets for ad spend. You’ll get more bang for your buck on Google AdWords if you’re choosing between the two.




YouTube Ads

These ads can be displayed in numerous different ways, from banner ads to in-video overlays to in-stream video ads to many others. YouTube gets over 1 billion views a day and has resulted in many videos going viral.

Our advice for fitness businesses: This platform for advertising is largely untapped, so it offers the ability to stand out as a fitness business. If creating a video ad, use a professional. Avoid a video ad that is a “sales pitch” and stick with something simple, personal and focused on your brand. These are best for brand awareness, a new opening studio, or some other new program launch.




While there are many other types of digital advertising, these are SWETI’s favorites. We’ve seen a lot of success with different types all depending on your demographic, programs, and local market. Contact us for specific recommendations for your business!

Tia Stone, Director of Marketing

At this point, you’ve probably received at least one notification in Facebook informing you a friend is “live”. And for those of you who haven’t…Facebook has released a new tool where you can live stream. Read below to see how you can leverage this for your gym or fitness studio!


How to Live Stream on Facebook

It’s super simple! When logged into Facebook from your phone, click the “Status” button at the top and then click “Live Video”. You’ll be given the opportunity to write a description (make sure to do this!) and then tap “Go Live” to begin. As a best practice you’ll want to keep your video short and sweet 30-90 seconds – will do the trick!

Why This Is Amazing For Marketing Your Gym or Fitness Studio…

  • It notifies your fans and subscribers that you are “Going Live”. This is a great way to give your fans a nudge, keeping your gym at the top of their mind.
  • If your video is compelling it will encourage viewers to take action after watching. Try having a call to action at the end of the video or in the description of the video. It can even be a soft approach, like “Come by for a free tour” or “Contact us for a free 7-day trial”.
  • This is a great way to reinforce community. Let the public get to know you, your team, and your customers as real (and awesome) people.
  • Post beforehand to promote your go-live event. Some studios set up actual events in Facebook to promote it, but usually posting the day of, within 2-3 hours is sufficient.
  • Your video will be posted on your timeline after it concludes, so you’ll continue to get engagement.

Ideas For Live Videos You Could Do Today

  1. Tour of the gym or studio
  2. Interview a trainer or instructor
  3. Demo a class, personal training session, or technique
  4. Interview a customer and ask for a testimonial
  5. Cooking lesson or grocery shopping lesson
  6. Injury prevention demonstration or technique
  7. Competitions, events, fundraisers, charity events, etc.

SWETI Services is a fitness marketing agency and one-stop shop for your studio’s marketing needs. Want more tips to improve your marketing? Join our free weekly fitness business eTips. Ready to get started with a marketing consultation? Book a session with one of our marketing gurus!


Tia Stone, Director of Marketing

Given the impact social networks are having on the fitness industry, it’s a must to take advantage of hashtags to help you grow your fitness business. Before we begin a conversation on the top fitness hashtags, we should first ask if you know what a hashtag is and why they are important? A hashtag is simply a way for people to search for conversations that have a common topic. Given this, are you now concerned that conversations are happening among your existing (and future) customers that you are not even aware of?  Think hashtags are just a twitter thing? Guess again, they are used to search Facebook, Instagram and Pinterest as well.

Hashtags are a great way to create a brand for your business. For example, Lululemon has uses the hashtag #TheSweatlife to combine a lifestyle image along with their key branding message. The team at #besomebody  has been effectively using signs and tshirts that have their hashtag on it.

With conversations happening virtually every second it can sometimes be overwhelming to keep track of what is going on. We recommend starting with focusing on the top conversations, often referred to as what is trending. Ready to get join in on the conversation? We asked the Sweti team to put together this list of our favorite fitness hashtags so you can join in on the conversation:

General Fitness and Health

Want to join in on the conversation on health and fitness in general? These hashtags are perfect for finding articles and advice for living a healthy life:



Is nutrition part of the conversation in your fitness business? Then try one of these hashtags:

Fitness Inspiration

As we watch conversations on social media, we know that your customers are looking for inspiration. Use the below hashtags to find everything from quotes for motivating you to encouragement from fellow exercisers:


Are runners part of your customer base?  You can find plenty of running tweets where your customers share information and their achievements:
#SeenOnMyRun (One of our favorites)

Do you have a favorite Twitter chat that we missed? Contact Us and let us know and we will add it to our list.