Your website is the hub for your studio. It shows prospects what it looks and feels like to be in your classes, highlights new and exciting workshops that can get your current members more involved, and your well-timed pop-ups are sure to turn any potential member into a lead. But, how can you increase your website traffic? There’s one simple, inexpensive resource for doing this: social media. Social media’s a powerful way to drive future and existing members to your site, and we broke down how to use your existing social pages to increase website traffic:
1. Promote your content
If you regularly publish new content to your website - a blog, new trainer bios, updated class schedules, etc. - use social media to drive clicks to those updated pages. (Not sure if you should start a blog on your site? See more about how it can improve SEO and four other Must-Haves for Your Website.) A well-timed post linking to your new content is an easy way to drive people to your website. And some content is worth publishing more than once. According to Kissmetrics, sharing the same blog post three times over the span of a month doubled clicks as opposed to sharing the blog once. So don’t be afraid to republish info about your newest class or your latest blog about eating mindfully! It will ensure fans who may be online at different times or days can still engage with the post.
How far apart you publish the same content will depend on how often you post as well as the platform itself. For example, it’s common to post multiple times a day on Twitter, so you can push the same content twice in the same week. Whereas on Facebook, you'll probably want to space out the same content at least a week apart.
2. Leverage your content
You shared your website content on social media, and one post is seeing tons of likes, shares, and clicks. Now what? Don’t stop there! Leverage that high-performing content to drive even more members or prospects to your site. If a post is seeing a lot of engagement, it's probably the perfect post to boost or turn into an ad campaign. Boosting or advertising high-performing content will ensure you’re getting the most bang for your buck -- you’ve already seen that people want to engage with it, and that organic reach paired with a little monetary boost will help get your content - and therefore your website - in front of the most people.
At this point, you’re a social media posting pro. You’re publishing your best content multiple times or boosting your high-performing posts. You’re seeing an increase in engagement and impressions. But, how can you make sure those engaged users are converting and actually clicking to your website? An easy way to make that happen is changing up your language. According to Social Media Explorer, using the following words in social media posts saw a higher conversion rate:
Facebook – Where, When, Tell Us, Inspire, Submit, Deals, Discount, Warns, Amuses
Twitter – ReTweet, Follow, Social Media, New Blog Post, Check Out, Help, Top
LinkedIn – Created, Improved, Increased, Developed, Reduced, Researched
Google+ – Share, Promote, Increase, Create, Discover
If you’ve read our other posts on 4 Ways You Can Leverage Social Media to Increase Retention or 4 Ways You Can Use Instagram to Generate Leads, you already know engaging with users on your social media pages is important. But, it’s worth saying again. Engage with your users! AYTM Market Research found that 42% of Facebook users have mentioned a brand in their content, and 84% of daily Facebook users have liked a brand on that platform. Think about how many chances that creates to get your name in front of new audiences! By logging onto your pages daily to interact with users, you’ll be able to answer any questions, direct people to the right pages on your site, and keep users engaged so they’ll continue interacting with your content (and ultimately increase your website traffic!). You can also easily search your business’s name on social media platforms or use a tool like Mention to see when people are talking about your studio, even if they don’t tag your handle.
Want to learn about even more ways to increase your website traffic? Schedule a consultation with our team today, and see how we can help drive business for your studio.