April showers might bring May flowers, but we’re here to bring you some inspiration for next month’s content calendar. If you’re searching for content ideas for May, we’ve compiled some inspiration to help you out:

1. Countdown to Summer

Summer’s just around the corner! May is the time when people start planning their vacations and daydreaming about weekends on the beach. So, it’s a great time to encourage members to get in shape for summer! Highlight a HIIT class that’s perfect for achieving that summer body, or remind members that personal training is the perfect way to get strong for summer adventures. Your members already have summer on the brain, so capitalize on that to draw in more business.

2. National Teacher’s Day (May 9th)

While not a widely celebrated holiday, this day is a perfect time to shout out your studio’s teachers and instructors! National Teacher’s Day is a day to say thanks to the teachers in our lives, and that includes members of your team that teach clients about how to live healthy. Show them some love with a blog post that spotlights their personality or a post on social media shouting them out.

3. Mother’s Day (May 14th)

This Mother’s Day, don’t stop at just wishing moms well on Sunday the 14th. There are numerous ways to leverage this holiday for social content as well as promotions. If you’ve got products or a class pack you think mothers would love, you can promote it across your social media channels as a gift idea or even offer it at a discounted rate to drive sales. The weeks leading up to Mother’s Day are also a great time to share some “mom-themed” content — shout out some hard-working moms at your studio, or share some health tips for new parents (i.e. quick workouts for busy schedules or easy ways to boost your energy).

4. End of School

School is coming to an end this month for many students across the country! If you’ve got kids’ programs, now’s the perfect time to make sure they’re top of mind for parents. You can also promote class packs or limited-time memberships for older students who may want to take advantage of your studio during the summer break. Remind your members that a break from school doesn’t mean a break from fitness!

5. Memorial Day Weekend

Keep in mind that Memorial Day is a sensitive holiday for many. While Memorial Day weekend is commonly considered the kickoff to summer, the holiday itself is dedicated to America’s fallen soldiers. With that in mind, you can still get your members excited about the 3-day weekend leading up to Memorial Day and encourage your members to work hard before they recover hard over the break. On Memorial Day itself (May 29th), you might consider refraining from posting on your social channels or maybe post a brief thank you, commending the strength and sacrifices of American veterans and soldiers.
Want even more help putting together a content calendar for your studio? Schedule a marketing consultation with our team today and learn more about how we can help.

Nicole Gartside, Social Media Strategist

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