April showers might bring May flowers, but we’re here to bring you some inspiration for next month’s content calendar. If you’re searching for content ideas for May, we’ve compiled some inspiration to help you out:

1. Countdown to Summer

Summer’s just around the corner! May is the time when people start planning their vacations and daydreaming about weekends on the beach. So, it’s a great time to encourage members to get in shape for summer! Highlight a HIIT class that’s perfect for achieving that summer body, or remind members that personal training is the perfect way to get strong for summer adventures. Your members already have summer on the brain, so capitalize on that to draw in more business.

2. National Teacher’s Day (May 9th)

While not a widely celebrated holiday, this day is a perfect time to shout out your studio’s teachers and instructors! National Teacher’s Day is a day to say thanks to the teachers in our lives, and that includes members of your team that teach clients about how to live healthy. Show them some love with a blog post that spotlights their personality or a post on social media shouting them out.

3. Mother’s Day (May 14th)

This Mother’s Day, don’t stop at just wishing moms well on Sunday the 14th. There are numerous ways to leverage this holiday for social content as well as promotions. If you’ve got products or a class pack you think mothers would love, you can promote it across your social media channels as a gift idea or even offer it at a discounted rate to drive sales. The weeks leading up to Mother’s Day are also a great time to share some “mom-themed” content — shout out some hard-working moms at your studio, or share some health tips for new parents (i.e. quick workouts for busy schedules or easy ways to boost your energy).

4. End of School

School is coming to an end this month for many students across the country! If you’ve got kids’ programs, now’s the perfect time to make sure they’re top of mind for parents. You can also promote class packs or limited-time memberships for older students who may want to take advantage of your studio during the summer break. Remind your members that a break from school doesn’t mean a break from fitness!

5. Memorial Day Weekend

Keep in mind that Memorial Day is a sensitive holiday for many. While Memorial Day weekend is commonly considered the kickoff to summer, the holiday itself is dedicated to America’s fallen soldiers. With that in mind, you can still get your members excited about the 3-day weekend leading up to Memorial Day and encourage your members to work hard before they recover hard over the break. On Memorial Day itself (May 29th), you might consider refraining from posting on your social channels or maybe post a brief thank you, commending the strength and sacrifices of American veterans and soldiers.
Want even more help putting together a content calendar for your studio? Schedule a marketing consultation with our team today and learn more about how we can help.

Nicole Gartside, Social Media Strategist

Can’t believe it’s already almost April? Don’t worry — if the new month snuck up on you, we’re here with some content marketing ideas for social media to help you finish up your April calendar. Here’s what’s going on this month:

1. April Showers Bring May Flowers

Everyone’s thinking it this time of year! And no — this slogan doesn’t just work for gardening classes. “April showers bring May flowers” reminds people that the warmer summer months are coming, so use that to your advantage! Encourage members to get a headstart on that summer body or get healthy for the the new season. You can also create some catchy slogans off the phrase itself to use in content. Here at SWETI, we’re a fan of “April hustle brings May muscle.”

2. April Fool’s Day (April 1st)

If you’re a master prankster, feel free to organize an elaborate prank for your members. If you’re like the rest of us, this can still be a fun holiday to nod to with your content. You can schedule some playful content on the first of the month, joking that members don’t have to come to class tomorrow (followed by a, gotcha! of course) or telling them today’s workout is no joke (Ba dum, tss).

3. Spring Break

Depending on which state you’re in, Spring Break may still be around the corner. Use this as an opportunity to promote day passes or smaller class packs to draw in the students who may be out of school for the week. You can also promote a “Spring Back-to-Work,” encouraging your members to step it up at the gym during their week off rather than kick back.

4. Tax Day (April 15th)

While it’s safe to say no one really enjoys doing their taxes, they certainly can enjoy their tax refund. Create a post or series of posts encouraging your members to use their refund to invest in themselves with a new membership, a class pack, a restorative treatment, etc.

5. Easter (April 16th)

Not everybody celebrates this holiday, but most people will still be inundated with chocolate bunnies, yellow Peeps, and plenty of other seasonal temptations. Even if you don’t want to wish your members a happy Easter, you can play up that commercial side of the holiday. Tell members to come “Burn their Bunnies” at spin class or “Bring Their Peeps” for a group yoga session.

6. Earth Day (April 22nd)

If you offer any outdoor classes at your studio, this is the perfect time to plug those. Call on members to enjoy the great outdoors at your class! If you don’t offer outdoor classes, you can still play up the holiday. Promote an early morning class, telling members to get their sweat on before they enjoy the beautiful day. Or, you can acknowledge the holiday in a playful way, telling members they should also celebrate “The Great Indoors” at your gym.
Want even more help with your social media calendar? Click to learn more about the limited-time offering we’ve created to help you increase your lead generation on Facebook and save you time. Our Social+ Package includes a monthly ad campaign, strategic monthly posting, professionally designed images for your pages, and more.

Nicole Gartside, Social Media Strategist

Instagram is so much more than filters and hashtags. This fast-growing platform is a prime location to not only connect with existing members, but also bring more people into your studio. From content to connecting, check out these 4 ways you can use Instagram to generate leads.

 

1. Optimize your profile

Before you even get started with content, there are some easy ways to ensure your Instagram profile is optimized for lead generation. First, keep your username the same or close to what it is across other social media platforms. This will make your page easier to find if people are researching your studio. Using your logo as your profile picture will also ensure easy brand recognition.

Your Instagram bio is also your only opportunity to include a link to an outside page. URLs do not get hyperlinked in photo captions, unfortunately. Use a targeted landing page in your bio rather than just your homepage. Linking to your contact, free trial, or sign-up pages will increase the likelihood that people clicking the link in your bio will become leads or even members. You can also track how often that link is clicked. Use a site like Bitly that allows you to view how often people visit that page via your Instagram account.

 

2. Produce regular, consistent content

Once you have your profile optimized, it’s time to start posting. Producing content on a regular basis will keep your studio top of mind for followers, and it can also better engage potential members. Iconosquare found that 70% of Instagram users have looked up or followed brands on Instagram, and since it’s a platform that’s frequently used to inform buying decisions, engaging content that gives users insight into your studio can sway them to take the next step. Use high-quality photos of your gym or products, and make sure what you’re posting showcases your studio’s style and personality. Give people a peek into what it’s like to work out there, and you’ll be more likely to attract the right kind of audience.

Sharing real member stories, testimonials and highlighting the emotional, human aspect of fitness is also a powerful message and provides potential members with social proof of how your unique business changes lives. That’s why we’re all here, isn’t it?

 

3. Use hashtags

Hashtags are an easy way to get your content in front of new eyes and thus attract more potential members. And while research has shown multiple hashtags per post to be less effective on sites like Facebook and Twitter, it seems the opposite is true on Instagram. Posts with 11 or more hashtags provide the greatest reach and engagement on the platform. So do your research to include relevant hashtags in your content. Include a mix of popular, well-known hashtags that will get lots of eyes on your post (i.e. #workout or #fitspo) along with some tailored, niche, or geo-based hashtags that will target your ideal audience (i.e. #momswholift,  #instarunner or #nycfitness).

You can also create a unique hashtag for your business. Use it on your own content, when commenting on your members’ content, and encourage your most active fans to use it as well, especially when posting photos at your studio. This will help to ensure any content about or at your gym will connect back to your business, making lead acquisition easier.

 

4. Engage

As mentioned above, early studies found that Instagram users are shoppers and rely on the platform to make buying decisions more than most other social media sites. Make them want to buy into your community by offering inspiring and exciting content they can easily share and engage with. Start a conversation with them via the comments. If you can engage with your followers on Instagram, they can become strong brand advocates for your studio and help generate leads through their own content.

You can also engage with other fitness-related businesses in your neighborhood, especially non-competitive businesses with a similar demographic. For example, if you’re a CrossFit box, follow some organic grocers in your area. Or if you’re a yoga studio, try interacting with local massage therapists or fitness clothing retailers. When you comment on their posts, your name will appear in front of their like-minded fans and hopefully inspire them to check out your Instagram account as well.


Could you use some help putting more strategy behind your social media? Click to learn more about the limited-time offering we’ve created to help you increase your lead generation on Facebook and save you time. Our Social+ Package includes a monthly ad campaign, strategic monthly posting, professionally designed images for your pages, and more.

Nicole Gartside, Social Media Strategist

Putting the final touches on your social media content calendar for March? We’re here to help! These content marketing ideas will keep your pages timely and relevant, which can increase reach, engagement, and ultimately drive leads while engaging current members. Check out these ideas for some content inspiration:

Daylight Savings (March 12th)

It’s almost time to Spring forward. It could be helpful to remind your members about the time change so they don’t miss class the following day. Or, you could play up the time change in a fun way! You can tell members the best way to recover from one less hour of sleep is one hour in the gym, or tell them to “Spring forward” during that box jump.

“March Madness” (Games Begin March 14th)

Be aware that the term “March Madness” is trademarked, and therefore can’t be used in promotional content for your business unless you’re an official sponsor. However, you can certainly make references to basketball and college games since members of your gym may be carefully following — just be sure not to use any of the trademarked terms listed here.

St. Patrick’s Day (March 17th)

Encourage members to wear green or tell them how lucky you are to have them at your studio! This is a great opportunity to even snap some photos of members dressed up in the gym and tag them on Facebook or Instagram to increase your posts’ reach.

First Day of Spring (March 20th)

Spring rains bring Summer gains! There are some fun ways to call out the change of seasons, which will be happening on the 20th. You can start reminding members to get a head start on “building their summer body,” freshen up your promotions or discounts, or encourage your members to do some Spring cleaning with their diet or fitness routine.

Obscure Holidays

Unusual holidays can be a fun way to promote a certain class or create a unique social post. Here’s what’s happening in March:

  • March 2nd – Old Stuff Day
  • March 3rd – I Want You to be Happy Day
  • March 6th – National Frozen Foods Day
  • March 14th – National Potato Chip Day
  • March 16th – Everything You Do Is Right Day
  • March 22nd – International Goof Off Day
  • March 26th – Make Up Your Own Holiday Day

Need even more help with your content calendar? SWETI Services is a fitness marketing agency that provides not only social media management, but also a full suite of marketing services designed to help fitness businesses stand out, grow, and get more customers in the door! Contact us to learn more.

Nicole Gartside, Social Media Strategist

Social media can be a powerful tool to spread word of mouth about your business to potential new clients, but it can be an equally powerful way to get existing members to stay. It’s estimated that 78% of a business page’s Facebook fans are already customers, so your content on social media is a great place to speak directly to your current members and positively influence retention. How exactly can you do that? Try these four simple steps to leverage social media to increase retention for your business:

 

1). Be Easy to Find

According to the Harvard Business review, the number one factor in customer retention is reduction in customer effort. So, the less effort it takes for your customers to find you online, the more likely they are to be loyal to your studio. The easiest way to do this is staying consistent across platforms. If possible, make your username the same on each site, and make sure your pages are updated with your logo, current address, and contact information. Plus, according to The Social Media Examiner, the more high-quality followers and activity you have on your social media pages, the higher your pages will rank in Google searches — thus making you even easier to find.

 

2). Listen

Social media is a conversation, so take the time to listen to your members. Is there a certain yoga class they really love? Do they have critical feedback about last week’s WOD? Your social pages are a prime location to gather feedback from your members. According to Twitter, customer service interactions via Twitter have increased by 250% in the past two years, so take the time to listen. Try logging onto your social pages once a day to interact with new comments or posts to your page, check for comments from members, and share any helpful feedback you see there with your team.

 

3). Actively Respond

Customer service is just as important online, so take the time to answer questions, take part in a conversation with your members, and craft a response to feedback. Show them that you’re listening with your response. If someone posts to your page saying they were unhappy with a class, empathize with their experience, explain why you do things they way you do, and let them know what steps you can take to make things right. Aspect Research has shown that addressing a complaint can increase customer advocacy by up to 25%, so it’s important to actively address any concerns from your members.
But, your online conversation shouldn’t be limited to addressing complaints — engage your members, especially your most passionate members, in positive conversation. Your most passionate members can be your strongest brand advocates, spreading the word about your business to their friends, so get to know these people. If they comment on a recent Facebook post about your updated gym equipment, engage them in a conversation about it. Or, try tagging them in the comments for a post about their favorite cycling class. Knowing more about why these members love your business is great insight, and making them feel valued can increase the likelihood they’ll talk about your business with others.

 

4). Keep Them Engaged

Don’t wait for your members to start the conversation every time on your social media pages; be sure you’re regularly posting across your social sites to keep the conversation going. Three to five posts a week is a good number to aim for. Try creating a content calendar for your business, focusing on a balance between your studio’s goals for the month as well as the type of humor, questions, or motivational posts that will resonate with your members. These fun posts will showcase your personality and give members the chance to join in on the conversation, which creates the kind of connection that can lead to greater retention. Not sure where to start when it comes to a content calendar? Schedule a consultation with our team to learn more!

 

 

Nicole Gartside, Social Media Strategist at SWETI Services

The holidays bring with them an abundance of opportunities to bring new customers into your business. People are shopping more, spending more time with their loved ones, and trying to work off that extra helping of pumpkin pie – meaning that the holidays could be your busiest (or least busy) time of year.

The key is to find new and innovative ways to bring new customers in during the holiday season and make sure that you create the type of environment and experience that will make them want to come back again and again.

 

Make Referrals Something To Celebrate

 

The single best way to bring in new customers during the holidays (and, really, any time) is for your current customers to spread the word about your business to their friends, family, and networks. Referrals bring your cost of acquisition down immensely, while also starting your new customers off with a warm feeling about your business.

There are those customers of yours that will invite their friends without you having to ask them to, but most of the time, incentivizing your customers with a discount code, a freebie or points in your rewards program (more on that later) can help give them that extra nudge toward referring their friends.

Plus, when referrals occur online (especially on social media), you’re basically receiving free marketing for your business. Whether your customers are posting photos of their experience with you or encouraging their social networks to visit you, social media referrals help to broaden your marketing reach online.

 

Up Your Social Presence for December

 

Social media is probably already in your marketing arsenal, but now’s the time to take it to the next level. This time of year, the cost of advertising is higher, so the more free marketing you can take advantage of, the better.

Think about hosting a Facebook, Twitter or Instagram campaign for the holidays. For example, for a yoga studio, you could do a campaign around “12 Days of Yoga”, prompting your current customers to share a photo of themselves in one of 12 different yoga poses. Running a campaign like this can help you expand your social reach (similar to how online referrals expand your audience) while also helping you directly interact with your prospective customers. The more you can interact with them on social, the higher the chance they’ll come in during the season.

It doesn’t hurt to add in some incentives to your social campaigns too. Consider offering a discount or prize to anyone who completes all 12 days of your campaign, or offering points in a rewards program for Facebook photos.

 

Integrate a Rewards Program into Your Customer Experience

 

One of the best ways to make sure that your new customers keep coming back to your business is to make a rewards program part of your overall customer experience.

A rewards program operates as a retention and engagement engine, incentivizing your current customers to come in more often and interact with you even when they aren’t at your business. Because you’ll often see new faces coming into your business during the holidays, having a rewards program to offer these new customers can help you retain them into the new year.

Plus, you can tie your rewards program to the referrals and social media posts mentioned above. Offering a high point value for referrals or Facebook photos will help your current customers take the plunge to bring their friends into your business and show off their experience online, while your rewards program will turn them into loyal customers.

 

*Guest post by our partner, Perkville. Get your own rewards program today!

Taylor Micaela Davis, Content Marketing Manager at Perkville